Andre Muljadi

Associated British Foods and Beverage

Head of Licensing & Business Development

Andre Muljadi is a senior commercial executive with over 25 years of international experience in sales, marketing, and business transformation across Southeast Asia.

He has built a strong track record within leading multinational FMCG organizations, such as Philip Morris, Japan Tobacco International, and Gillette International.

Currently serving as Head of Licensing, with a prior role as Country Head for Laos and Cambodia at Associated British Foods & Beverages (Twinings & Ovaltine), he leads Route-to-Market optimization, distributor development, and category expansion initiatives.

Under his leadership, the business achieved strong revenue and profit growth, accelerated business expansion, and successfully launched new Ready-to-Eat categories to strengthen the portfolio and drive incremental revenue.