Anouvong (Ano) Desmazières

Sleep Matters Co.,

Chief Revenue Officer

Meet Ano, a French/Lao entrepreneur with a diverse background. Raised in Thailand, he pursued his education across Bangkok, Paris, Lille, and London. With a wealth of expertise in e-commerce, entrepreneurship, sales, and marketing, Ano’s journey started at Lazada, where he spent five years, serving as a stepping stone to build his own ventures.

As a dynamic individual, Ano co-founded NEOLABS, an e-commerce enabler that focuses on the gaming category. He also established BUTTER, an end-to-end creative agency specializing in social media, content creation, production, and event management.

Furthermore, Ano holds the esteemed position of Chief Revenue Officer at Sleep Matters Co., a direct-to-consumer brand builder. Spearheading the launch of SPEELS, the company’s first brand, he aims to shape, create, and innovate the sleep category.

In addition to his entrepreneurial pursuits, Ano actively invests in early-stage start-ups, particularly in biotechnology with Good Neighbour’s and financial wellness with Salary Hero.

Beyond his professional endeavors, Ano is also a proud recent father to a joyful daughter, embracing the joys of parenthood with enthusiasm and love.