Arocha Kittivittayakul

L&E Beyond

Chief Officer

Arocha Kittivittayakul she is a pioneering creative producer and executive in Thailand’s entertainment and production technology industry. With more than a decade of experience in performing arts, live events, and creative technology, she blends artistry with technical expertise to deliver impactful productions. She holds a Master of Arts in Advanced Theatre Practice from the Royal Central School of Speech and Drama, University of London, and a Bachelor of Fine Arts in Classical Guitar from Chulalongkorn University.

Early in her career at Ovation Studio, she worked on major productions including The Voice Kids Thailand, The Winner Is, and international cultural showcases such as the Royal Khon at London’s Royal Albert Hall and the Sydney Opera House. In 2017, Arocha joined Lighting & Equipment PCL as Product Manager, where she drove the creation of new business sectors in entertainment lighting and virtual studio technology, while also spearheading Made-in-Thailand entertainment lighting products—now launched across several models.

Today, she serves as Chief Officer of L&E Beyond, the entertainment arm of L&E. She is also Co-Executive Producer of The Voice Thailand 2024 and the world’s first The Voice Pride Thailand. In 2024, she co-founded Studio X Beyond, a state-of-the-art virtual production facility, where she continues to work as Executive Producer and Technical Director, shaping the future of advertising, film, and music production.