Axel Winter

Pivot Digital

CEO

Axel Winter is a highly respected technology strategist who began his career in the internet industry. As the Chief Digital Officer of Siam Piwat, Thailand’s top luxury mall operator, he leads the company’s digital transformation, driving growth and innovation, particularly in the OneSiam SuperApp. In addition, Axel is the CEO and Founder of Pivot Digital, a boutique advisory firm specializing in Retail & FinTech. He provides clients with digital strategy, customer experience, and emerging technology consulting services. Axel also served as the acting CTO of a Thai-based ICO Portal and Token Exchange, where he launched the first property-backed token in Thailand.

Prior, Axel served as the CTO at Central Group, where he spearheaded the development of a robust digital business that transformed the customer experience and increased revenue. He collaborated closely with startups like Grab and JD.COM. Axel also held the position of Global Chief Architect at Standard Chartered and GE Capital, where he was responsible for driving innovation and digital transformation across multiple business lines.