Bruce Rossi

Cassava Bags Australia

President of Purpose

As President of Purpose at Cassava Bags Australia, Bruce Rossi spearheads the fastest-growing sustainability solution, guiding companies globally towards achieving net zero. With a strong presence in Asia Pacific, Europe, Latin America, Egypt, the Dominican Republic, and the United States, Cassava Bags Australia is becoming a household name in corporate sustainability. A key partnership with Bupa, the British United Provident Association, involves collaboration across 1,500 hospitals worldwide, aiming for net zero by 2030.

Bruce’s entrepreneurial journey showcases remarkable success, as he adeptly built the company from its inception to a thriving $32.5 million enterprise within just five years. His experience in entrepreneurship is characterized by strategic vision, effective leadership, and a proven ability to navigate and accelerate business growth.