Chalermchatri Yukol

The National Soft Power Strategy Committee

Member

M.R. Chalermchatri Yukol, widely known as Adam, is a prominent figure in Thailand’s entertainment and media industry. He serves as the CEO and Founder of several companies, including FuKDuK Film Co., Ltd., Bison Idea Co., Ltd., Narwhal Music Co., Ltd., and Bobcat Talent Co., Ltd. Adam’s leadership extends to national committees, where he is a member of The National Soft Power Strategy Committee and the National Film Committee.

Adam has also made significant contributions to broadcasting and education. He hosts the popular radio show “Coffee Break: Live with Adam” on MCOT FM 96.5 and has held special lectureships at prestigious Thai universities such as Silpakorn and Bangkok University. His former roles include being a program director at PCCW OTT (Thailand) and an advisor to the CEO of Bangkok Media and Broadcasting Co., Ltd. (PPTV HD36).

In the realm of content production, Adam has served as the showrunner and director for several acclaimed series, including Viu’s Original series “The Outing” and “Remember 15,” as well as Monomax’s “King Naresuan” series and GMMTV’s “Oh My Boss.” His filmography includes producing and directing notable films like “The Cop” and “The Black Death,” and he was the executive producer for the remake of CJ Entertainment’s “Classic Again.”

Beyond his executive roles, Adam is engaged in new media ventures, running 28 online TV shows, nine blogs, live online broadcasts, and an online magazine. He currently resides in Bangkok, Thailand, continuing to influence the media landscape through his diverse expertise in production, from pre-production to post-publishing across multiple media platforms.