Chananchida van Heezik

RightSummit

Chief Marketing Officer

Chananchida van Heezik, a pioneering female entrepreneur from Thailand, is revolutionizing the personal care industry with her brand, Chida Natural. With a vision rooted in sustainability and community upliftment, Chananchida has developed a unique product line utilizing natural ingredients, with a special focus on black pepper—a novel and beneficial component in skincare.

A notable aspect of Chananchida’s business model is her commitment to social responsibility. She dedicates 50% of Chida Natural’s proceeds to assist farmers in Non Bua Lamphu, northern Thailand, in establishing pepper farms. This initiative not only diversifies the income of local farmers but also strengthens the community by creating sustainable agricultural opportunities.

Chananchida’s involvement extends beyond business; she personally owns pepper farms, demonstrating her deep understanding and dedication to the entire value chain. Her mission transcends the creation of quality products; it embodies the ethos of giving back to the community.