Danielle West

Digital Alchemy & es REM mi

Consultant & Executive Producer

Danielle West was born in a suburb of Boston, Massachusetts and has lived in Toronto, London, Singapore and Los Angeles before moving to Bangkok. Danielle has been working in digital since 1999 across analytics, content, customer experience, omnichannel marketing and data strategy in the US, EMEA and APAC regions. She has worked with brands such as Disney, Sony, Activision, PayPal, Monster, Unilever, M&S, ANZ bank, Malaysia Airlines, Lazada, Informa, Bauer Media and Timberland to name a few. Having worked client side, agency side and tech vendor side, she offers a comprehensive perspective necessary in understanding the needs and objectives of all stakeholders for digital transformation strategies and personalized customer experience strategies at scale.

Danielle has also worked in consulting, client side, tech vendor and agency side focused on digital strategy and transformation. She has also worked as a professional MMA fighter, a clinical hypnotherapist, Level 1 Neurokinetic therapist, NICABM certified Traumatic Memory Specialist, Certified ACTP SF Coach, Certified CLC Coach, Counselling psychologist, Reiki Master, Author, Certified Tribeless Host, tarot card reader, actor and motivational speaker.

She published her first novel All Change Please, written over seven years on her Blackberry, and her memoir Girls Can’t Be in the Mafia published through Epigram Books is available bookstores throughout Singapore. She has had articles published in Rough Magazine, Fighters Only Magazine, Train Hard Fight Easy magazine and Material World Singapore. Her first experiential play Grand Opening was staged in Singapore in July 2019.