Dave Mccaughan

Bibliosexual

Founder & Storyteller

Over 4 decades researching, developing and telling brand stories across Asia Pacific. Dave worked with McCann for 27 years including 14 as head of strategy planning and research across the region.

Since 2015 he started bibliosexual as a brand consultancy that uses AI platforms and other tools to explore narratives for brands and helps them focus on what matters to people.

He has spoken at over 70 events and conferences around the world and published dozens of articles. In recent years he has also focused on helping brands rethink demographics, lifestages and the positive rethinking about ageing populations.