David Lim

Avante Strategies

Co-founder | Principal Consultant

David founded Avante Strategies, serving brands and companies in all aspects of Marketing and business expansion. He was formerly the Managing Director of HappyFresh Thailand, while he concurrently headed the Group Marketing function for HappyFresh in Indonesia, Thailand and Malaysia as SVP, Marketing. Prior to that, David led performance marketing and CRM in Scoot, retention marketing in Singtel and digital marketing in Starcom Mediavest, where he worked with brands such as Heineken, Samsung, MSIG Insurance and many more.

Armed with more than 15 years of regional Marketing experience spanning various verticals, David is a cross-disciplinary senior marketer; with expertise in brand and content strategy, digital and performance marketing, communications, as well as CRM and loyalty marketing. He has created multiple award-winning and results-driven campaigns that achieved business objectives across the entire conversion funnel. David has also built and led successful teams with his unique combination of strategic thinking, business acumen and leadership skills.

Apart from being a marketing practitioner, David often conducts Marketing masterclasses and workshops for senior executives and leaders, including functional teams across the APAC region.