David Søderholm

Up Entertainment Group

CEO

With over 25 years of experience in the music industry, David possesses extensive expertise on both sides of the industry. As a manager and producer, his releases have achieved Gold Record status, charted, and received award nominations, including an MTV Music Award and an NRJ Music Award. His work has been featured in commercials for globally recognized brands like DTAC and Coca-Cola, as well as in prime-time TV shows such as Big Brother Norway.

David has worked as a radio plugger, artist manager, and A&R Executive before establishing his own independent record label and music production company, Up! Hit Music. This venture leverages David’s wealth of experience and unique ability to identify emerging artists with significant potential, providing a platform for them to develop their talent and receive fair and transparent deals. Currently, Up! Hit Music focuses on artists from Thailand and Norway.

The latest addition to this focus area is the construction of Bangkok Live, which is part of Up! Entertainment. Bangkok Live offers premium live music experiences and comprehensive solutions, including sound, lighting, and event organization. By collaborating with top talent, they create unforgettable performances for exclusive venues, weddings, corporate events, and private gatherings throughout Thailand.