Effy Anuthida

Yabulan

Ceo

Anuthida Kanjananuchit is the founder and designer of YABULAN, a contemporary Thai brand that blends cultural heritage with modern aesthetics.

With a background in textile design and a passion for storytelling through fabric, she creates distinctive pieces that reflect the vibrant identity of southern Thailand.

Her work often draws inspiration from traditional craftsmanship local wisdom, and the natural beauty of her hometown, Yala.

Through YABULAN, she aims to celebrate cultural diversity and promote sustainable fashion practices.

Anuthida believes that design has the power to connect people and preserve traditions while encouraging creative innovation.

Her vision is to make YABULAN not only a fashion label but also a bridge between art, culture, and community.