Federico Leidi

Tyger Brands

General Manager

Federico grew up in Italy and has been working in Bangkok for the past six years. He is currently General Manager for Tyger Brands in Thailand, working on launching FMCG brands in the market.

After working as a Business Intelligence consultant for IBM and Board International, Federico gained experience in the digital industry at Groupon and Wayfair during the companies’ European expansion.

In Thailand, Federico has worked with multiple startups, including OYO Rooms as Head of Revenue, and Mama’s Choice, where he has built the brand to become a leading player in the maternity category.