George Hartel

GQ Apparel

Chief Commercial & Development Officer

George Hartel is Chief Commercial Officer and Development Officer at GQ Apparel, Thailand’s leading omnichannel tech apparel menswear brand. GQ Apparel has transformed from a 60-year-old Thai family brand to become the top-selling menswear brand in Thailand.

George has a deep history in company strategy and brand transformation focused on innovation models, e-commercial development, retail expansion, new market entry, and breakthrough viral marketing. He co-founded Fighting Giants in Thailand, an innovation and culture transformation community with over 150 senior-level executives and business leaders. Previously he was Managing Director for Asia at Newell Brands, the largest consumer durables company in the world with over 100 leading brands.

George focuses on differentiation that pushes teams to think beyond the ordinary or traditional approaches to their business model and to find a “Wow” at every consumer touchpoint.