Jeeraporn Moore

Creative Director

Demi is a Bangkok-based creative director and visual artist originally from Chiang Mai, working across fashion, music, and cultural projects. Her practice is rooted in storytelling, developed through a playful and intuitive creative process that balances humor with a refined, cinematic visual language. She approaches each project by building narratives first, allowing ideas to unfold naturally through images.

Her work often begins with observation, conversation, and experimentation. Demi is interested in how small gestures, timing, and unexpected details can shape a story and invite emotional connection. Humor plays a key role in her process—not as decoration, but as a way to disarm, humanize, and create accessibility within visually composed work. She believes humor allows stories to feel alive, relatable, and honest, even when presented through carefully designed frames.

Visually, her work is precise and considered, drawing from film, photography, and art direction. She constructs images with attention to composition, pacing, and texture, while remaining open to spontaneity and imperfection. This balance allows her projects to feel intentional while retaining a sense of openness and ease.

Demi works across editorial, campaign, and collaborative formats, often moving between personal and commissioned projects with the same methodology. Her work combines playful visual elements with a sense of narrative, leaving space for curiosity and interpretation. She has collaborated with platforms and artists such as Faith Love Hope magazine (Sweden), Mark Tuan, and Greyhound Original, and has served as creative director for EQ-Archive, a Thai cultural magazine.