Natcha Charoenwai

Asset World Corporation Public

Loyalty Partnership Management Lead

Natcha is a dynamic and adaptable leader with a strong entrepreneurial spirit. She is recognized for her ability to lead teams effectively in large organizations. Her career began as an assistant director at a spa production company, where she created and expanded her own spa brand across Asia and Europe.

In 2012, she was pivotal in the start-up operations for Foodpanda, a leading online food delivery service. The following year, she co-founded a venture company, managing Rabbit Care and its subsidiaries, which included an online comparison site, a call centre, and an insurance brokerage employing over 300 staff. She maintained her role as a shareholder after her departure in 2017.

In 2018, Natcha spearheaded the development of an online customer service department for Southeast Asia, covering Thailand, Malaysia, and Vietnam. She was then appointed Director of Community Management at Chilindo.com, where she successfully restructured the company.

Following her tenure at Chilindo, she launched two ventures that faced challenges due to the COVID-19 pandemic but gained valuable insights. Her stint in Romania from 2020 to 2022 further enriched her global experience.

Currently, Natcha leads loyalty partnership management at Asset World Corporation Public Company Limited, continuing to leverage her extensive expertise and entrepreneurial acumen in her role.