Nigel Sim

TADA Mobility

Head of Growth and Operations

Nigel serves as the Head of Growth and Operations at TADA Mobility, playing a pivotal role in launching the platform in Singapore in 2018.

Driven by a passion to enhance the lives of drivers, he spearheaded key campaigns and initiatives that fueled TADA’s market growth.

Known for his hands-on approach, Nigel is dedicated to finding the perfect product-market fit for TADA.

With more than five years of ride-hailing experience, he is now based in Bangkok, leading the expansion of TADA in Thailand.