Panich Pongpanich

Independent Director

Panich “Tung” Pongpanich is a Thai director and visual storyteller whose work engages with youth culture and contemporary media. He began his career directing music videos, developing a visual style shaped by internet trends, pop culture, and everyday subcultures.

Tung has since moved into long-form projects, including the TV series TASTE เด็กเจนแซ่บ, which explores how youth navigate social dynamics, ambition, and identity.