Purinut Witchuprapaporn

Director of Photography / Director

Ice Purinut Witchuprapaporn is a Director of Photography and Director whose work focuses on creating strong visual impact through cinematic language. He employs dynamic camera movement and the rhythmic design of light, color, and shadow as primary tools for emotional storytelling. He places strong emphasis on composition, lighting, and color to create visuals that are distinctive and clearly aligned with the objectives of each project.

Most of his cinematography work spans music videos, commercials, and fashion films. The majority of his music video projects are within the T-Pop genre, with a focus on visual performance and narrative-driven storytelling. Across more than 20 projects, he has developed a working approach that connects movement, rhythm, and light to support both performance and story. Beyond music videos, he also has experience in commercial projects, applying a cinematic visual language tailored to each brand’s context while consistently maintaining a filmic tone.

In addition to his role as a Director of Photography, Ice also works as a director, creating T-Pop music videos and commercials for brands such as Oishi, Antidotes, and Merci Skincare. These projects reflect his strong interest in visually driven storytelling.

Currently, he is prioritizing commercial cinematography while seeking opportunities to collaborate with a wider range of directors on commercial and feature-length film projects. He is particularly interested in long-form storytelling that allows visual language to evolve gradually and play a meaningful role in conveying narrative through imagery.