ShaMez Lalji

AirBaton (US) Hoppy Butterfly (TH)

Partner

When Shamez was 21, he had the opportunity to stand in front of a GE leadership group and suggested to them to move their print catalog to this thing called the ‘internet’.

They agreed.

25 years later, he’s still lucky enough to witness (and be a part of) how tech continues to revolutionize brand loyalty. He’s had the privilege of working with iconic brands like GE, Unilever, IBM, KPMG, Rogers Comm and many others.

Today he helps lead AirBaton, based in the US, it’s a NO APP platform that helps brands to efficiently alter consumer behaviour while driving sales and capturing 1st party data via their marketing campaigns at point of purchase.

In Thailand, he shares his passion for craft beer through Hoppy Butterfly, helping to bridge the education gap between consumers, brewers, distributors, and beer venues. As an official licensee of Cicerone, the world’s leading craft beer certification program, they organize tastings, corporate events, and a home subscription experience to elevate beer appreciation.