Solange Baki

Bumble

Associate Director

Solange is the founder of Scapp, a mobile app marketing agency dedicated to helping app startups achieve sustainable growth and profitability. With over 10 years of experience in mobile app marketing across both agency and client sides, she has a proven track record of scaling apps at various stages (Launch, Growth, and Expansion) for brands like Bumble, Badoo, Fruitz, Official and Geneva.

As the former Head of User Acquisition Strategy at Bumble Inc., Solange led a team of six user acquisition managers, overseeing seven-figure monthly budgets in 20+ countries. Her expertise spans Meta Ads, TikTok Ads, Snapchat, Google, and Programmatic (in-app placements). Solange is also skilled at building creative roadmaps for best-in-class UA content and leading projects focused on privacy regulations, incrementality and attribution.

Driven by a passion for empowering startups, Solange brings a cost-efficient, data-driven approach to scaling apps in today’s mobile-first world.