Tanachai Noichaya

Sony Music Thailand / OVERDOSE LAB PRODUCTION

Art Director / Creative Director / Art Director

Tanachai Noichaya is a Music Art Director at Sony Music Thailand, specializing in album and single cover artwork and overall art direction for artists. He also designs artist logos and key visuals for single releases, shaping strong visual identities within Thailand’s music industry.

Beyond static visuals, Tanachai creates dynamic music visualizers, collaborating with hip-hop artists such as SARAN and contributing to projects including F.HERO’s track “KULARB.” His work blends bold creative energy with refined execution, bringing vibrant and contemporary aesthetics to each project.

Currently, Tanachai is building “OVERDOSE LAB,” a high-energy creative team dedicated to injecting fresh color into the music scene and pushing artistic boundaries beyond the conventional. Although his academic background is not directly related to his field, his natural curiosity and keen eye for design continuously drive his creative growth and innovation.