Tzairí Santos García

Outhere Music

Head of Digital Strategy & Communication

Tzairí was born in Mexico City in 1985 and began learning the violin at the age of six. In addition to her musical studies, she studied history at the National University of Mexico. In 2005, she began studying violin at the Conservatoire Royal de Musique de Bruxelles, where she was awarded a First.

Between 2011 and 2013 she also obtained a Master’s degree in Cultural Management at the Université Libre de Bruxelles.

From 2013 to 2014, she was assistant to the Deputy Director at Bozar Music (Palais des Beaux-Arts Brussels). The following year, she joined Outhere Music, one of the world’s leading classical music producers. She has held several successive positions there.

Since 2016, she has been responsible for digital development and communications. In this role she has set up a new digital distribution team, redesigned communications and websites, introduced global digital distribution without intermediaries, and presided over numerous technological and commercial developments.

To deepen her knowledge of these subjects, Tzairí also completed an Executive Master in Digital Marketing and Communication at the Solvay School of Economics & Management in 2019.

In 2020, she became a member of Outhere Music’s Board of Directors. Tzairí is also very involved in links with Hispano-American culture and artists, and is behind many of the group’s projects in this area.