Vanchana (Peter) Jitkarnngarn

C EYE Group (Chamni's Eye Public Company Limited)

Chief Strategy Officer

Vanchana (Peter) Jitkarnngarn
Chief Strategy Officer, Chamni’s Eye
Co-founder & Executive Creative Director, Creative Agenda
Co-founder & Editor-in-Chief, Urban Creature

“Peter” is a creative strategist with an architecture background who merges cultural storytelling, innovation, and social purpose. He co-founded Urban Creature, an online platform inspiring sustainable urban living, and leads Creative Agenda, a creative agency crafting campaigns that drive meaningful impact.

As Chief Strategy Officer at Chamni’s Eye, he champions strategic thinking that integrates art, culture, and creativity to shape powerful brand experiences. He also serves as President of SAMA Thailand, building a new network of next-gen agencies across Southeast Asia.

Peter believes in the power of “small people” to create real change—and uses creativity as a tool to build better cities and a more conscious society.